REALTOR® · Los Angeles, CA
Every LA home I sell launches with buyers already waiting
Sellers get a launch plan and buyers get ready to win, backed by deep roots in these neighborhoods and every number pulled from live TheMLS data.
Why my listings sell
I list it and work a plan
Plenty of agents put a home on the MLS and wait for the phone to ring. I do the opposite. Before a sign goes up, your home has professional photography and video, a price built from this week's TheMLS data, and paid campaigns putting it in front of buyers who were not searching yet. By launch day, people are already watching for it.
How buyers find your home
Relevancy, recency, proximity
Three things decide whether your home reaches the buyer who is ready to move. Every page on this site is built around them, which is why you will find a page for each neighborhood I serve and each situation my clients are in, instead of one page trying to say everything.
- Relevancy
- One situation at a time. A first-time buyer and an executor settling an estate need different answers, so they get different pages.
- Recency
- Current numbers only. Every market figure on this site carries the month it came from, because last year's data is not advice.
- Proximity
- Specific to the street, not the county. Ladera Heights, View Park / Windsor Hills, Baldwin Hills / Baldwin Vista, Culver City, Playa Vista, Mar Vista / Palms, Venice and Santa Monica, and the neighborhoods inside them.
Position. Impact. Conversion.
The E.P.I.C. framework
Four pillars behind The Curated Listing Method. Each one answers a question sellers ask me at the kitchen table, and together they are why my listings launch with buyers already waiting.
Equity
Your number, from live TheMLS data for your street and your home type, walked through line by line. You lead the market instead of reacting to it.
Presentation
Professional photography and video, shot for buyers who decide with their thumb. The first image has to stop the scroll, so we plan it before anything goes public.
Impact
Paid digital campaigns put your home in front of buyers before it is public, so demand is building while we prepare.
Campaign
Launch day is planned like an event, with a timed calendar and an offer strategy. Then a written update from me every week until closing.
Buying instead?
The R.E.A.L. framework
My buyers do not start by touring houses. They start by getting ready to win one, because in a market where the best homes go under contract in eleven to fifteen days, the buyer who gets the house is the one who can act the day it appears.
Ready
Fully underwritten pre-approval with a California-experienced lender before we tour, so you can write an offer the day the right home appears.
Educated
What your money really buys in each neighborhood, before you fall in love with something out of range.
Aligned
Fewer showings, better ones. Video walkthroughs when you cannot be here in person, and my clear opinion on every home.
Locked
Offers built from live closed-sale data for that exact pocket, then inspections, financing and closing run on your timeline.
The situation you are in
Different circumstances, different plans
Selling after twenty years in one home, settling a parent's estate, relocating for a new job or dividing a home in a divorce: the fundamentals stay the same, and nearly everything else changes. Start where you are.
01 / SELLING YOUR HOME
A pricing plan built on live data, and buyers already waiting on launch day
02 / DOWNSIZING
Your real number first, then a calm plan for the sale, the move and the next home, on your timeline
03 / SELLING A HOME DURING DIVORCE
A neutral, even process: both owners get the same data, the same updates and every offer at the same time
04 / PROBATE AND TRUST SALES
Careful, warm help for executors and trustees, working alongside your estate attorney from day one
05 / WHAT YOUR HOME IS WORTH
A live TheMLS valuation for your street and your home, not an online estimate that has never been inside
06 / BUYING A HOME
Pre-approval first, a focused search and offers built from this week's closed sales, not a list price
07 / FIRST-TIME BUYERS
Every step explained in plain English, from pre-approval to keys, with someone in your corner when nerves hit
08 / RELOCATING TO LOS ANGELES
Moving to LA for a new job? I plan your purchase backward from your start date, from wherever you live now
8 neighborhoods. 11 situations. More than $40 million in Los Angeles sales since 2020.
Where I work
Neighborhoods I know inside out
From the blog
Local market insight
2026-10-30 · 11 min read
Pros and Cons of Living in Baldwin Hills and Baldwin Vista
What are the real pros and cons of living in Baldwin Hills and Baldwin Vista? Views, bigger lots, and open space vs. limited walkability, hillside inspections, and an oil field. Danielle Edney gives the honest breakdown with October 2026 TheMLS data.
2026-10-30 · 10 min read
Buying a Home Near Santa Monica Law Firms
Working at a Santa Monica law firm? Venice and Mar Vista are the next closest markets on the map and cost less than Santa Monica, where the October 2026 median was $3.9M. Danielle Edney compares all eight of her markets on distance, price, and speed using TheMLS.
2026-10-29 · 10 min read
I'm in No Rush
In no rush to sell? October 2026 closings show why the first 30 days matter: in five Westside and Baldwin Hills markets, homes that sold in 30 days closed at or above asking. Danielle Edney breaks down the rate, the pace, and what it means for your street.
Who I Am
I am Danielle Edney, a Los Angeles real estate agent and REALTOR® with Chase Skye Realty Group, doing business as Danielle Edney Homes. I consider myself more than a real estate agent. I am a matchmaker between my clients and their dream LA lifestyles.
My LA roots run deep. I am a third-generation Angeleno, licensed since 2006, with more than $40 million in sales since going full time in 2020. I live in Ladera Heights, the neighborhood I farm, and I hold three certifications that matter when a sale gets complicated: Certified Probate and Trust Specialist, Certified Real Estate Divorce Specialist and Certified Real Estate Negotiator.
Ready to talk it through?
Neighborhoods I Serve Across Los Angeles
My work centers on the Westside and Baldwin Hills, eight distinct markets inside Los Angeles County, each with its own buyers and its own pace. Home base is Ladera Heights, and I also serve View Park and Windsor Hills, Baldwin Hills and Baldwin Vista, Culver City, Playa Vista, Mar Vista, Venice and Santa Monica.
Each neighborhood has its own page with what the homes are like, what is selling and what it takes to buy or sell there right now.
How I Market Homes
Most homes are listed and then left to the MLS. I sell with a plan I call The Curated Listing Method. The price comes from live TheMLS data for your street, walked through line by line at our first meeting. Professional photography and video show how the home lives. Then paid digital campaigns put it in front of buyers before it is public, so there is demand on launch day instead of hope.
From there, I negotiate every offer with the same data we priced with, and you get a written update from me every week until closing. Here is the full picture of how I sell a home in Los Angeles.
Proof You Can Point To
My clients have given me a 5.0 rating across 40 Google reviews. One buyer described it this way: "The most incredible part is that within less than two weeks of signing with her, we had an accepted offer on our home." (Kathryn D., Google review)
The situations vary. Some clients are selling a home they have owned for decades, some are settling an estate or trust, and some are relocating to Los Angeles for a new job with a start date already on the calendar. The approach stays the same: real numbers, a clear plan and steady communication.
Start Here, Buyer or Seller
The easiest first step is a 30-minute call. Tell me what you are thinking about, and I will tell you what the numbers say for your neighborhood and what I would do next in your position. There is no obligation and no pressure. Book a time that works for you, or call me at (424) 353-2761.
Frequently Asked Questions
Which neighborhoods do you serve?
Ladera Heights, View Park and Windsor Hills, Baldwin Hills and Baldwin Vista, Culver City, Playa Vista, Mar Vista, Venice and Santa Monica. I live in Ladera Heights and know these neighborhoods street by street.
Do you work with buyers and sellers?
Yes. Sellers get The Curated Listing Method, and buyers, especially people relocating to Los Angeles, get a process built to win the right home without overpaying.
Can you help with a probate, trust or divorce sale?
Yes. I am a Certified Probate and Trust Specialist and a Certified Real Estate Divorce Specialist. I work alongside your attorney, and I keep every step calm, documented and on schedule.
How do I find out what my home is worth?
Ask me for a valuation. I build it from live TheMLS data for your street and home type, not an online estimate, and walk you through every number.
Thinking about a move?
Let's figure out your next step together. No pressure.
