When a seller asks me, "What is your marketing plan?", I hand them a document that most agents don't have.
Not a verbal overview. Not a vague promise to "list on Zillow and post on Instagram." A comprehensive, systems-driven, digitally-powered marketing strategy built to find the right buyer for your specific home, at the highest possible price.
I'm Danielle Edney. I'm a third-generation Angeleno, a Los Angeles real estate specialist, and just as importantly, a digital marketer who understands how to reach buyers where they actually are.
Here's exactly what my marketing plan looks like from the moment you sign with me to the moment we hand over the keys.
It Starts Before Your Home Goes Live
Most sellers don't realize that the work that matters most happens before the listing goes active.
At Danielle Edney Homes, we begin with a complete Comparative Market Analysis of your property, reviewing recent active and sold comparables in your specific neighborhood to establish a pricing strategy grounded in real data, not guesswork.
From there, we move immediately into preparation:
Getting your home ready to compete at the highest level:
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Staging consultation: scheduled within 48 hours of signing
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Professional cleaning: house, carpet, and windows
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Photography checklist provided so every room is camera-ready
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Strategic recommendations on what to update, what to leave, and what will move the needle on your final sale price
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Access to our network of vetted vendors: painters, landscapers, handymen, electricians, termite inspectors, stagers, and more
We can also coordinate and manage any project you need handled before your home goes live. You don't have to figure this out alone.
Then, three days before going live:
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For Sale sign placed
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Keys transferred to our team
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Coming Soon marketing activated, reaching buyers before your home hits the MLS
The Photography and Visual Strategy
Your home's first showing happens online. Before a buyer ever walks through the door, they've already decided whether your home is worth their time, based on what they see on a screen.
That's why visual marketing at Danielle Edney Homes is treated as a cornerstone of the entire campaign:
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Professional photography - interior and exterior, shot to showcase your home at its absolute best
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Professional videography - a high-definition 2-4 minute virtual property tour with a written description crafted for search engine optimization
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Matterport 360° virtual walk-through - completed within two days of staging, giving buyers an immersive experience from anywhere in the world, including floor plans and measurements
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Full-color, four-page property brochure - print and digital, featuring your home's highlights
Every piece of visual content is produced at the level your home deserves, because first impressions close deals.
The Digital Marketing Strategy — This Is Where We're Different
Here's where most agents stop: they list the home, post a few times on Instagram, and wait.
Here's where we start.
I run digital marketing campaigns the way a professional media buyer does, with targeted reach, data analysis, audience building, and conversion tracking. This is not organic posting and hoping for the best. This is a paid, strategic, multi-channel campaign designed to find the exact buyer who is looking for a home like yours.
What that looks like in practice:
Paid Social Media Advertising
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Targeted Facebook and Instagram ad campaigns featuring your property tour video
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Retargeting campaigns that follow interested buyers across the web after they've engaged with your listing
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Audience targeting based on buyer behavior, location, income, and search patterns — not just zip codes
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Our campaigns generate 50,000+ views, comments, likes, and shares per property
Platform Syndication - Everywhere Buyers Are Looking
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Your home is listed across Realtor.com, Zillow, Trulia, Facebook, YouTube, and DanielleEdneyHomes.com
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Paid listing enhancements to keep your property in prime position - not buried
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Weekly posts and updates to keep your home visible and fresh in the algorithm
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Virtual tour added to our YouTube channel, SEO-optimized for search visibility
Digital Targeting Behind the Scenes
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We create retargeting cookies that capture buyers who have engaged with similar properties online and serve them your listing
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We identify buyers who previously interacted with comparable homes and target them directly
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Constant analysis of traffic data to refine and optimize your campaign in real time
Your Individual Property Website Includes:
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Printable brochures
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Full photo gallery
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Virtual tour
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Property map
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School scores, nearby amenities, and community information, essential for out-of-area buyers
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Online mortgage calculator
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A direct contact button, making it effortless for a buyer to reach us
Traditional Marketing - Done at a Different Level
Digital reach is essential. But we don't abandon proven traditional strategies - we execute them at a scale most agents never reach.
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"Just Listed" mailing within 7 days of going live - sent to your specific neighborhood
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Mass mail campaign - 500 - 1,000 glossy, full-color postcards sent to your surrounding neighborhood
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"Pick Your Neighbor" campaign - 4-page brochures hand-delivered to 100 immediate neighbors, inviting them to participate in choosing who buys the home next door (a powerful referral tool most agents don't use)
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E-flyers sent to local and out-of-area agents with a barcode linking directly to your home's website
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Just Sold postcards - keeping your home top of mind across the neighborhood long after closing
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Direct outreach to our database of clients, past buyers, and community contacts
Engaging the Agent Community
The right buyer for your home may already be working with another agent right now. That's why agent-to-agent outreach is a critical part of our strategy.
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We cooperate with all real estate companies across Los Angeles County using multiple MLS services
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We contact preferred lenders to identify qualified buyers already in their network
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We perform a reverse prospecting search to identify active buyers searching for homes like yours in the MLS
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We announce your listing - and any price adjustments - to our national network of real estate agents
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We follow up with every showing agent to collect and forward feedback to you
Communication - You're Never in the Dark
Selling your home shouldn't feel like handing over the keys and waiting by the phone.
At Danielle Edney Homes, we keep you informed and involved at every stage:
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Bi-weekly marketing reports on our efforts and results
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Market updates - including rate fluctuations, inventory changes, and any factors that affect your home's value or marketability
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Showing feedback - we call and email every showing agent to request responses, then pass that information directly to you
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Text and email reminders on every appointment, deadline, and milestone throughout escrow
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Weekly internal team meetings to review progress and adjust strategy as needed
You will always know exactly where your sale stands.
Offers, Negotiations, and Closing - Managed With Precision
When offers come in, our process is deliberate:
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We review every offer in detail and present you with a clear comparison of terms
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We call every lender and buyer's agent to verify qualification and motivation
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We counter strategically - pushing toward Highest and Best when conditions support it
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We verify proof of funds, down payment sufficiency, and financing type compatibility
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We stay proactive through escrow - not reactive - monitoring every contingency, deadline, and milestone through closing
Our goal is a seamless close that protects your interests and maximizes your proceeds.
A Note on What Makes This Different
I want to be direct about something.
The difference between my marketing approach and a typical agent's approach isn't a longer checklist. It's a fundamentally different philosophy about what selling a home actually requires.
Most agents list your home and hope the market does the work. I build a campaign around your home, one that reaches the right buyers, tells a compelling story, and drives qualified interest from the day we go live.
I am also a Certified Real Estate Negotiator, a Certified Probate and Trust Specialist, and a Certified Real Estate Divorce Specialist, credentials that mean I bring more than marketing to complex transactions. I bring strategic, specialist-level expertise at every stage of your sale.
And because I run a concierge practice, not a volume business, when you work with me, you have my full attention. Not a fraction of it.
Ready to See the Full Plan?
Everything I've described here is formalized in a comprehensive marketing presentation that I share with every seller I work with, tailored to your specific property, neighborhood, and goals.
Want a copy of my full Marketing Plan?
Reach out directly and I'll send it to you, no pressure, no obligation. Just a clear picture of exactly what your home's sale could look like with the right strategy behind it.
(424) 353-2761 [email protected] DanielleEdneyHomes.com
Danielle Edney is a real estate agent in Los Angeles, California specializing in Ladera Heights, View Park-Windsor Hills, Baldwin Hills, Culver City, Playa Vista, Santa Monica, Venice, and Mar Vista, helping homeowners sell their homes for top value with a smooth, strategic process.
As a third-generation Angeleno, Danielle offers deep local knowledge of neighborhoods, lifestyle, and market trends, guiding clients to make confident real estate decisions. She is known for her concierge-level service and results-driven approach, making her a trusted resource for sellers across Los Angeles.
Danielle Edney Real Estate Agent | Los Angeles, California
(424) 353-2761
